Assurance Marks

As the global food supply chain becomes increasingly complex, consumer preferences are evolving and shoppers are now seeking products with attributes that satisfy their specific needs and concerns. People want to know where their food comes from.

AsureQuality Assurance Marks provide independent and verified assurance tailored to meet the consumer needs of each food sector and support brands differentiate their products in market. These marks can be displayed on packaging to help shoppers identify the specific attributes of products or can provide verified supply chain transparency and authenticity covering the entire supply chain.

What kinds of Marks are available?

There are two types of Assurance Marks.

• AQ Certified – provides independent and verified assurance relating to a specific claim. These claims can range from food safety through to animal welfare, grass fed, and much more. 
• AQ Assured Transparency Programme – provides verified holistic supply chain transparency covering the entire food supply chain. This can also be accompanied by a QR code to allow consumers ready access to key information at point of sale. 

For further information about AsureQuality Assurance Marks and to see which is right for your brand, please feel free to contact us.